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Volume 11
Reappraising the Relationship Between Interview Anxiety and Performance Outcome in A Computer-Mediated Setting
Archana Shrivastava, Meera Kapoor , Shradha Kabra
By adapting methods used to measure anxiety in physical employment interview, this study in the first stage identifies levels of anxiety induced in a computer-mediated interview setting. In the second stage, the study examines the mediating role of practice interview process in reducing interview anxiety and explores the moderating effects of gender and prior work experience on the relationship between remote interview anxiety and performance outcome. It utilizes partial least squares structural equation...
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Volume 6
An Analysis of Celebrity Repositioning Through Reality Television
Shradha Kabra, Sumanjit Dass , Sapna Popli
Reality television is a dynamic, profit-making platform that occupies prime-time slots on the television almost all over the world. Despite its immense popularity and influence, it has received little attention in the extant literature and almost none in terms of its impact on celebrity repositioning. This study aims at examining the relationship between the film stars as brands and the impact of the platform of reality television in repositioning these celebrities in the Indian context. Through extensiv...